REEVOLUTION

everlane:

Oh my, it looks like we’ve stirred some controversy with our recent Making Of A Designer T-shirt infographic. At Well Spent, there’s an interesting debate underway among a group of respected retailers. This graphic was never intended as an attack on retailers (we love beautiful stores too), but an illustration of the costs behind making our T-shirts and how — when you’re online only — you can cut the markup expense associated with having locations. 

For those interested: Our T-shirts are cut, sewn, and dyed in Los Angeles, and the infographic reflects those made-in-LA numbers. We would have loved to weigh in, and are always happy to answer questions.

You guys should see how coffee works…